Brand Tracker
Fight for the human rights of the women who make our clothes. Make a living wage fashionable.
Paying the women who make our clothes enough money to live on is the right thing to do. Brands can afford it.
The What She Makes campaign tracks action towards a living wage, starting with five of Canada’s most prominent fashion brands. We want to create a race to the top by celebrating leadership taken by companies and highlighting gaps.
We need your voice to make the most impact. Take action and let brands know you expect more from them.
The Brand Tracker ranks companies on their progress toward a living wage. We have published our colour-coded ranking within the tag graphics below and a blog with more info on how we arrived at our latest ranking. We have outlined how we will measure progress, so you know how we're going about this process.
We've reached out to these companies and asked them to make a commitment to pay the women who make our clothes a living wage. We need you to add your voice and show brands that people care about #WhatSheMakes.
Click on the Demand Action buttons below to send them a message on social media.
The brand tracker below will be updated with the results of our conversations with these fashion brands as they make new commitments.
How We Measure Progress
As a first step, we want brands to make a public commitment to pay a living wage within their supply chain within four years and publish it on their website. Oxfam is willing to help brands achieve that commitment on each step of their journey because we care about #WhatSheMakes.
Where do your clothes come from? Good luck finding out! Most brands don't publicly disclose where they make their clothes. If they do, it's vague at best.
We think brands should be transparent, disclose their entire supply chain, and publish the following information on their website:
- Full name of authorized production units and processing facilities
- Site addresses
- Parent companies
- Types of products made and the number of workers employed
This disclosure should include regular reporting to ensure all their factories uphold human rights.
Within 12 months of making a commitment to a living wage in their supply chain, we want brands to publish their plans on how they will make it happen.
Within four years of making a commitment, brands should be paying a living wage within their supply chains. Achieving this requires collaboration, consultation and public reports on their progress.
How We Track
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Action Taken -
Some Action Taken -
No Action Taken -
Not Applicable Yet
About Our Milestones
Read our Brand Tracker Backgrounder on Commitments to learn more about the "Making a Commitment" milestone.
Read our Brand Tracker Backgrounder on Transparency to learn more about the "Being Transparent" milestone.
Brands
Aritzia
Making a Commitment: some action taken
Being Transparent: no action taken
Publishing Plans: not applicable yet
Paying a Living Wage: not applicable yet
Demand Action from AritziaAritzia lists their sourcing countries for finished goods, however, they do not disclose factory (or parent factory) names, addresses, and other essential information required to meet transparency standards. They have the right idea, but a long way to go!
Herschel Supply Co.
Making a Commitment: no action taken
Being Transparent: no action taken
Publishing Plans: not applicable yet
Paying a Living Wage: not applicable yet
Demand Action from Herschel Supply Co.Herschel discloses no information to the public about their production facilities. They state that they require a high level of transparency from their factories, but these details are not passed on to their consumers. No good!
Joe Fresh
Making a Commitment: no action taken
Being Transparent: some action taken
Publishing Plans: not applicable yet
Paying a Living Wage: not applicable yet
Demand Action from Joe FreshAlmost there! Joe Fresh has taken significant steps to improve transparency within their supply chain and disclose their list of sourcing factories. We encourage them to share essential information like parent company names and the breakdown of employees and product types to become fully transparent.
lululemon
Making a Commitment: some action taken
Being Transparent: action taken
Publishing Plans: not applicable yet
Paying a Living Wage: not applicable yet
Demand Action from lululemonExcellent work! Lululemon discloses and regularly updates comprehensive public information on their supply chain. Their list includes active facilities, subcontractors, and their top raw material suppliers.
Roots
Making a Commitment: no action taken
Being Transparent: no action taken
Publishing Plans: not applicable yet
Paying a Living Wage: not applicable yet
Demand Action from RootsRoots’ investor disclosures state that most of their apparel products are sourced from third-party suppliers outside of North America. They have an opaque supply chain and publish no details on their sourcing factories. No good!